By definition, a self-mailer is any mailing that is completely self-contained and doesn't depend upon an envelope. It could be a no sweat postcard (please construe my article "Postcards as a Marketing Tool--Yes, They Yet Work"), a collection that is folded once and stapled (or glued or taped) to favor and space, or something augmented compound with enhanced folds.

As with any type of marketing piece, the self-mailer has pluses, minuses, and particular strategies and purposes. Supervene these tips on how to capitalization the self-mailer most effectively:

A plus: a self-mailer is less expensive than a multi-part package. It's cheaper to produce, less costly to mail, and takes less generation for the copywriter to create.

A minus: a self-mailer is less personal than a letter. It announces itself as junk letter at a glance and is at risk for life tossed. It and provides less extent to create a sales pitch.

When to call a self-mailer: it generally works beyond compare with light offers. Employment it for escort siring (where you don't duty a tough sell), to assign a sale, or to letter coupons to preceding customers.

Some ways to practice your room most efficiently:

1. Place your contact confidence on the front--don't cause your future search for it.

2. Assemble the line reply card easily done to tear off and return. And don't settle anything on the other side of the BRC that the ultimate testament require later.

3. Devote some amplitude to a picture of the baggage existence offered, so your forthcoming can clue in at a glance whether she's interested.

4. Don't adjust it burdensome to open--and don't master it so that relevant counsel is forfeit when the coming tears it open.

5. Test! Endeavor a self-mailer, and pop a entire package. Provided the container pulls better, it'll salary for itself in increased sales.

Whatever you do, don't completely delete the lowly self-mailer from your marketing repertoire. Used in the equitable circumstances--and done right--it can be an direct marketing tool.